In order to provide our franchise partners with state-of-the-art marketing solutions, we have developed the KENSINGTON Marketing Lounge in collaboration with marcapo, who are experts in local brand management. This customised platform is currently available to our approximately 100 partners in Germany, Switzerland and Spain, taking property marketing to a new level.
Customised marketing solutions for local markets
In the highly competitive real estate industry, targeted and local marketing is a key success factor. The KENSINGTON Marketing Lounge offers our franchise partners a wide range of options for an effective marketing of properties. With just a few clicks, property images can be uploaded and advertising measures created - from quick property campaigns to extensive image and promotional tools.
A particular highlight of the platform is its flexibility: marketing instruments can be tailored not only to the individual needs of the franchise partners, but also to those of their team members. In this way, we ensure a strong regional presence of our brand and optimal support to local sales activities.
Expansion and further development with marcapo
The KENSINGTON Marketing Lounge is already live in Germany and Switzerland, but the expansion keeps going: in the coming weeks, our partners in Spain and Austria will gain access to the platform as well.
We are also planning to continuously develop the platform further, so in future, additional advertising formats such as billboards, social media ads and promotional items will be available. This will ensure that our franchise partners continue to have cutting-edge tools at their disposal to successfully market their real estate projects.
The introduction of the KENSINGTON Marketing Lounge is another important step in our global expansion strategy. This innovative solution will help us to further expand our strong market position and provide our partners worldwide with the best tools to advertise their property projects successfully. Together with marcapo, we are optimistic about the future and look forward to the next stages in this promising partnership.
